# design.md — Ayesha Rehman

## Brand rules (NOT suggestions — do not substitute)

Confirmed by the client on a call 2026-07-24, after extraction from her old site
surfaced that she was mid-rebrand.

| Token | Value | Source |
|-------|-------|--------|
| Ink | `#1F2A24` | new brand sheet |
| Deep green | `#1E4D3B` | survives from old site (extracted, confirmed) |
| Amber | `#C98A2E` | **replaces** the old gold — client is rebranding |
| Paper | `#F7F4EC` | new brand sheet |
| Rule | `#D9D0BC` | derived |

Display face: an old-style serif. Body face: a plain grotesque.
Logo: client supplied SVG. Do not rebuild it by eye.

## Direction (from `study` on two sites she admires)

- Editorial, not corporate. Long measure, generous leading, no card grids.
- Warmth comes from paper tones and photography, never from gradients.
- One bold moment only: the ledger that balances as you scroll (beat 3).
  Everything else stays quiet.

## Banned for this brief

Feature-card rows · stock "business handshake" photography · gradient buttons ·
any claim of speed the practice cannot keep · rounded pill everything.
