# Story spine — Ayesha Rehman, Chartered Accountant

Agreed with the client 2026-07-24, before any building started.
Six beats. One idea per screen. The scroll is the story.

| # | Beat | The one idea | Asset | Lane |
|---|------|--------------|-------|------|
| 1 | The shoebox | Your accounts are in a box, and that is normal | Photo of receipts | 1 (library) |
| 2 | The sorting | Send it however it arrives, sorting is my job | Text only | — |
| 3 | The ledger | It balances itself, line by line | **Signature moment**: animated ledger, built in code | none |
| 4 | The clarity | One number, once a month | Text only | 1 (library, if needed) |
| 5 | The person | A real accountant in Lahore, not a call centre | Phone photo in her office | 1 (phone) |
| 6 | Book a consult | Send a photo of the shoebox | — | — |

**Final action (beat 6):** WhatsApp link to +92 300 1234567 with a pre-filled message.
Not a form. Her clients already message her there.

**Optional upgrade, not taken:** a generated cinematic hero for beat 1.
Quoted at the credit price before generating. Client deferred.
